Photo by Jonas Morgner on Unsplash
Marketing agency & service for trade fairs in China
E-Commerce Marketplace Marketing
In China, most sales are made via marketplaces and very few consumers visit individual online shops. This applies to both end customers and business customers. The best-known marketplaces are Albibaba, T-Mall, JD, Taobao, Kaola, Pinduoduo, Little Red Book and Douyin. WeChat's mini-programmes are probably the most similar to a traditional webshop. If you want to be successful in this market, you have to adapt to user behaviour and be active here. It is also possible for foreign companies to sell their products on the corresponding e-commerce marketplaces. We help you to successfully place and sell your products here, to comply with local regulations and to offer customers the service they are accustomed to.
Marketing on Social-Media & Influencer Marketing
Most of what is not sold via e-commerce marketplaces on the Chinese internet is sold via social media accounts. A clear distinction between pure information or entertainment and sales is usually not possible. Influencers who sell directly themselves and influencer marketing on well-known platforms such as WeChat and Tik Tok further blur this boundary. We can present your products attractively on social media channels, make them known in China with the help of influencers and also organise live shows (online live chats), for example, where the benefits of your product are advertised, potential customers can ask questions and buy directly. We know the local market and the needs of local customers.
Trade fair service & stand construction in China (Mainland & S.A.R. Hong Kong)
With us, your trade fair appearance in China will be relaxed and a complete success for everyone involved. We take care of all the parts of your appearance that you want. Our services include, among other things:
- Hire a prestigious exhibition stand
- Organisation of presentations and panel discussions at the trade fair and in the supporting programme
- Organisation of meetings with people and companies of your choice at the trade fair (Business Matchmaking)
- Import and logistics to bring demonstration objects, prototypes, machines, etc. to the trade fair and back to your home country
- Organisation of visas, airport transfers, hotels and shuttle service from / to the hotel
- Organisation of business lunches in restaurants, possibly with an accompanying programme
- Organisation of exclusive, discreet rooms for meetings with VIP clients
- Design of your trade fair stand and gifts
- Procurement of high-quality trade fair gifts (promotional items) at favourable prices
- Procurement of standardised trade fair clothing for your staff, trade fair hostesses and translators
- Construction and dismantling of your exhibition stand (stand construction)
- Fair translators for any language combination
- Models for your trade fair (Trade Show Models)
- Event documentation with film and photos for all those who could not be there